Writing successful copy involves more than just putting words down on paper.
The beautiful part of writing is that you don’t have to get it right the first time, unlike, say, a brain surgeon. You can always do it better, find the exact word, the apt phrase, the leaping simile. __ Robert Cormier”
Unfortunately, this is the part of writing that most of us tend to hate. It’s highly unlikely that your first draft will be your final draft and the truth is that most of us just don’t have the patience to edit our copy until it is just right. This is where the copy editor comes in.
Years of writing and rewriting my own work, as well as that of a number of clients and collaborators has taught me everything I need to make good copy great.
• You’ve written something but it needs to be more concise.
• You know what you want to say, you’re just not saying it right.
• You want to shorten radio or tv scripts.
• You want to tighten up headlines and pay-off lines.
• You want to shorten and improve web copy.