Advertising copywriting involves the conception, development and production of effective advertising campaigns. The copywriter is usually responsible for creating compelling verbal or written copy to help sell a product or service. This includes messages, headlines, slogans, body copy and pay-off lines.
I have worked on a number of above and below the line advertising campaigns, which has helped me to develop my skills in a variety of media channels, including print, web, radio, TV, ambient and alternative.
• You need someone to create a campaign from start to finish.
• You need someone to write clear, persuasive and original copy.
• You need someone to update and maintain websites/blogs with new content.